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Brief for Brand Kaza

The Kaza store format is part of a solid expansion strategy, with a mission of delivering on nearness, convenience & meeting the evolving customer needs in different markets

The Kaza store is a new franchise model powered by 2B which addresses new market segments class B & C which represents a big portion and market share in this industry

The new stores Kaza also provides customers with the opportunity to make their purchases easily, where they could choose from a range of in-store products along with other items which are available in this market

The new stores Kaza brand is a part of Best Buy group and specialized in Electronics retail and distribution business selling laptops, mobiles, tablets, gaming, security cameras, laptop, mobile accessories and even home appliances.

In addition to that Kaza is running 5 stores all over Cairo and even other cities other than Cairo, like Ismailia, Suez and Luxor and it’s planning to expand up to 50 stores in 2023.

Brand Kaza – Differentiation

Price point

Selling electronics at different prices and competitive to the customers as not all customers are looking for high-end products as they need to purchase “mid or low” budget products portfolio

Product Diversity

Offering different range of products which are matching with customers’ needs in terms of portfolio and availability

Market Penetration

Through establishment of stores network covering different areas and cities in which need convenience and having new customers base

Payment methods

In terms of development and enhancing the e-commerce experience, we chose to facilitate the customer’s payment, by multiple payment terms such as instalments, cash upon delivery, Fawry & credit cards.

Brand Kaza – E-commence Shop

Kaza will launch in Q2’2023 e-commence website to enhance the customer’s shopping experience online beside retail stores shopping. Kaza’s business model is omnichannel which focuses on better customer experience through multichannel shopping experience whether from website, store or mobile application.

Kaza has a special strong integration between website and stores as the customers can order from the website or mobile application & pick up their order from the nearest store.

All Stores

Call US 17046